How I can help you

 

When I’m not cooking or working on a home improvement project, I’m creating consumer-oriented content for online publications. I write articles spanning many verticals, but historically in the following areas:

  • Personal finance: Saving money, investing, personal loans, banking, taxes

  • Senior care & retirement: Aging in place, senior living, retirement planning, Medicare, Social Security

  • B2B tech / SaaS product roundups and reviews

  • Career development, freelancing, and entrepreneurship

  • Leadership and professional development

  • Remote work, people management, and employee experience

“Working with Lauren has been awesome. She is a competent writer and editor, whose work is often incredibly polished and well-developed. I expect the editing and copywriting process to be a bit longer when working with other writers. But Lauren’s work is usually delivered with few errors. She’s adaptable, timely, and a pleasure to work with.”

-christa reed, product manager, job/searcher

Long-form writing

You provide a brief and SEO keywords, I’ll create an optimized article ready for publication.

I’ve done this for:

Editing & proofreading

I’ll act as a second set of eyes, reviewing and revising new or existing content to ensure it is error-free and reader-friendly. This includes SEO optimization, fact-checking, prose, and style for articles, emails, webpages, press releases, infographics, etc.

I’ve done this for:

  • Angi & HomeAdvisor

  • Credible

  • Slickdeals

  • Jobs for the Future

  • and so many others…

Want samples? Here are some before and afters.

Content refreshing

Count on me to optimize and maintain older content as brand, style, and SEO warrants.

  • When SERPs demand a new and improved H2, I’ve got you.

  • When recent trends require an additional paragraph in the second subhead, I’ll write it.

  • When SEO insights suggest incorporating “highlight sections” for E.A.T., I understand how they’re done.

 

Content management & operations

Hand over your editorial calendar to me. I’ll schedule your content, assign it to freelancers, and manage all related communications. This also includes:

  • Defining editorial quality, developing checklists, style guides, process documents, graphic design specifications, and other quality tools.

  • Create briefs, conduct research, and handle all SEO optimizations.

  • Advise on ways to scale content.

 

Need something else you don’t see here?

I’m all ears and always up for a conversation. Contact me.